New Decade Brings Name & Game Change
January 4, New York City – 2010 brings a new decade and with it a new name, Popular Publicity. With an eye toward a wider variety of projects and media, after seven years as Penetration, Inc., it felt right. So, after a quick trip to City Hall for a shiny new D.B.A. license, I made the switch.
While many, mostly longtime clients and friends, will miss the edge and punch of "Penetration, Inc.," I hope those who had more of a clutch-the-pearls reaction to the name will now sit down, have a glass of water, close the fan and consider Popular Publicity for their media needs.
However, Penetration, Inc. has not exactly left the buiding. It shall remain, lurking in the background, reserved for, shall we say, friskier projects that might frighten the horses should we trot them down main(stream) street.
Popular Publicity covers the spectrum of pop media, from music to fashion, from major newspapers to tastemaker blogs to television, with an emphasis on placing mainstream projects in the GLBTmarketplace and GLBT projects in mainstream media.
While in the past the focus has been on mostly music-oriented projects (albums, events, tours), 2010 brings expanded horizons, as Popular Publicity will include film, book, fashion and travel publicity with a continued focus on GLBT media and market consulting.